The best way to learn is by doing.
Our workshops blend Design Thinking Methodologies and Mentalities to provide a unique learning experience.
Participants will apply the problem solving and design process in the identification, framing and strategic planning of a Wicked Problem. Participants will apply research methods and tools to identify opportunities for change. The Wicked Problem will be based on an observed need in society. The workshop mixes basic business principles and tools, commonly used, with the structured thought process used to design innovative new products.
In completing this workshop, participants will:
- Gain a basic understanding of “Design Thinking” principles
- Apply user-centered design research methods and tools to define an opportunity
- Evaluate ideas to determine the highest potential for success
- Create a concept that meets user needs within realistic constraints in the market and society
- Test their idea with end users and potential partners to evaluate its viability
- Apply storytelling and communication methods to create and deliver a “pitch”
- Create a basic strategic plan for designing the product or service and implementing the business model
Let Us Show You How It Works.
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